Projects
Breezeway
Automated Workflows
Replacing three clunky scheduling tools with one self-serve system for busy property managers.
NGP VAN & EveryAction
Fundraising Optimization Guide
Making predictive donor data usable for fundraisers who don't have a data team.
Coming s👀n...
BEAM Interactive
BVI: CustomEyes Configurator
Turning 1,400 ophthalmic products into one configurator that cuts the sales cycle to three months.
About
Senior Product Designer
Jessica Guadarrama
I’m a senior product designer who turns complex workflows into clarity and momentum. I focus on reducing cognitive load, building trust, and helping teams do their best work, whether at mission-driven organizations or operationally complex SaaS companies.
So what’s flor de nopal?
Flor de nopal, meaning “cactus flower” in Spanish, thrives in challenging conditions. It symbolizes the kind of work I aim to create: thoughtful design that emerges through constraints. My practice is rooted in adapting to complexity, refining processes, and building product experiences that feel intentional and distinct.
Expertise & capabilities
Product design support tailored to your team’s stage, goals, and ways of working. From product strategy and discovery to polished execution, flor de nopal partners with organizations to solve complex product challenges with clarity and care.
Focus
- Design Strategy
- Design Systems
- User Research & Testing
- 0 to 1 Product Design
- Prototyping
- Product Writing
- Product Vision & Conception
Industries
- B2B / B2B2C SaaS
- PropTech
- Civic Tech
- Real Estate
- Healthcare
- Consulting
- HR Tech
Tools
- Figma
- Jira
- GitHub
- Slack
- Notion
- LaunchDarkly
- Productboard
- Datadog
- Antigravity IDE
- Vercel
- Replit
- Claude Code
Experience
Senior Product Designer
Breezeway
Nov 2021 – Oct 2024
Senior Product Designer
NGP VAN & EveryAction
now Bonterra • Jan 2020 – Aug 2021
Product Designer
NGP VAN & EveryAction
now Bonterra • Aug 2018 – Jan 2020
Junior UX Designer
Contract position
BEAM Interactive
now Merge • Jan 2018 – Jul 2018
Connect
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