Projects
Breezeway
Automated Workflows
Replacing three clunky scheduling tools with one self-serve system for busy property managers.
NGP VAN & EveryAction
Fundraising Optimization Guide
Making predictive donor data usable for fundraisers who don't have a data team.
BEAM Interactive
BVI: CustomEyes Configurator
Turning 1,400 ophthalmic products into one configurator that cuts the sales cycle to three months.
About
Senior Product Designer
Jessica Guadarrama
I’m a senior product designer who turns complex workflows into clarity and momentum. I focus on reducing cognitive load, building trust, and helping teams do their best work, whether at mission-driven organizations or operationally complex SaaS companies.
So what’s flor de nopal?
Flor de nopal, meaning “cactus flower” in Spanish, thrives in challenging conditions. It symbolizes the kind of work I aim to create: thoughtful design that emerges through constraints. My practice is rooted in adapting to complexity, refining processes, and building product experiences that feel intentional and distinct.
Services
We design with intent: sharp, functional, and user-first. No fluff, just digital experiences that feel right and work fast. From startups to market leaders, we’ve done this for over 10 years for companies in a wide range of categories, using the best and latest tools.
Focus
- Service
- Service
- Service
- Service
- Service
- Service
- Service
- Service
- Service
Industries
- Industry
- Industry
- Industry
- Industry
- Industry
- Industry
- Industry
- Industry
- Industry
Tools
- Tool
- Tool
- Tool
- Tool
- Tool
- Tool
- Tool
- Tool
- Tool
Experience
Senior Product Designer
Breezeway
Nov 2021 – Oct 2024
Senior Product Designer
NGP VAN & EveryAction
now Bonterra • Jan 2020 – Aug 2021
Product Designer
NGP VAN & EveryAction
now Bonterra • Aug 2018 – Jan 2020
Junior UX Designer
Contract position
BEAM Interactive
now Merge • Jan 2018 – Jul 2018
Connect
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